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The Lean Startup Revolution

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One of the latest innovations is the concept of The Lean Startup that was created by Eric Ries. In the past little while, Eric published his first book on the topic, The Lean Startup. bite size edits. Tags: advertising. Enjoy the conversation. blue sky factory. cast of dads. cc chapman. chris brogan. digital dads.

Startup 89
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The Five Business Books That Shaped 2011

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The Lean Startup by Eric Reis ( Crown Business - September 2011). Ries has been preaching the value of what he has called, the lean startup, and it has become all the rage this year. End Malaria edited by Michael Bungay Stanier (The Domino Project - September 2011). Tags: amazon. best business book 2011. best practices.

Startup 105
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The Single Most Important Social Media Marketing Metric

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Eric Ries, the pioneer of the Lean movement, wrote a seminal piece on the dangers of vanity metrics that is still quite relevant today. According to Ries, the danger comes from focusing on a set of metrics that isn’t directly tied to a revenue stream. The tool generates a unique link with these parameters tagged within the URL.

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