Sherrilynne Starkie

AUGUST 4, 2013

'The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. Facebook and Twitter were informing the friends and family of victims (often erroneously) of the unfolding disaster in real time — even publicly naming names of victims long before anything could be officially confirmed.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Convince & Convert

AUGUST 4, 2013

'An alert Convince & Convert fan sent me a Twitter direct message this week, alerting me to a gaping, self-inflicted social media wound bleeding all over the Facebook page of the Evansville, Indiana airport. The status update in question has been removed, but I grabbed some screen shots before admins realized they had no career options in stand up comedy.

Social Media 152

Social Media Airlines Communities Sports 152

Twist Image

AUGUST 4, 2013

'Episode #369 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well). They manipulate the media to draw multiple layers of attention to their causes, products, brands and services.

Apparel 105

Apparel Fashion Brands Advertising 105

ProBlogger

AUGUST 4, 2013

'This is a guest contribution from Alexis Grant, an entrepreneurial writer and digital strategist. Managing multi-author blogs can be a lot of work; you’re juggling contributors, an editing funnel, your calendar and maybe even promotion on social channels. But if you put certain systems in place, stay organized and know where to focus your efforts, you can decrease your time spent on the project while significantly increasing your blog traffic.

Tips 46

Tips Guidelines SEO Tools 46

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