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Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

As always, David packs the book with spot-on examples like Oakley giving Oakley Radar sunglasses to each of the 33 Chilean miners when they first emerged into daylight after 69 days underground. DMS: Newsjacking is only available as an ebook and not via dead trees. Makes sense, doesn’t it? If so, why? TV didn’t kill radio.

iPad 101
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Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

As always, David packs the book with spot-on examples like Oakley giving Oakley Radar sunglasses to each of the 33 Chilean miners when they first emerged into daylight after 69 days underground. DMS: Newsjacking is only available as an ebook and not via dead trees. Makes sense, doesn’t it? If so, why? TV didn’t kill radio.

iPad 101
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12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth

is a perfect example of the evolution that traditional public relations is making and the new space it is claiming – the delivery of cutting edge, creative digital campaigns,” said Claire Maloney, PR Director of The Bravery. Why did I choose a Not for Profit as my example? View this document on Scribd. What have I missed?