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Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

DMS: Newsjacking is only available as an ebook and not via dead trees. It looks nice (color chapter headings, a few charts, embedded links) but not revolutionary. Wiley got the book into the various formats (Apple, Amazon, B&N, Sony, Scribd, etc.) If so, why? But I don’t see it as an either / or. What’s next?

iPad 101
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Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

DMS: Newsjacking is only available as an ebook and not via dead trees. It looks nice (color chapter headings, a few charts, embedded links) but not revolutionary. Wiley got the book into the various formats (Apple, Amazon, B&N, Sony, Scribd, etc.) If so, why? But I don’t see it as an either / or. What’s next?

iPad 101
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The Social Media ProBook

Social Media Marketing

While the first ebook was focused on tools to help you master social media, this one is more personality-based. They've made it available as a downloadable PDF ; I've embedded it here as a Scribd document: Social Media #ProBook Please share this post and this book with anyone you think could use it.

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12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth

I put this on Scribd because nothing quite says social media like a press release that is an attached PDF and no link to a social media press room online. View this document on Scribd. EMBEDDABLE & SPREADABLE Make sure your PR microhub has embedded material with clear retweet and facebook share-ability. What have I missed?