20 Ways to Cultivate Brand Unawareness in Social Media
Techipedia: Tamar Weinberg
FEBRUARY 29, 2012
Publishing updates in concentrated clusters or unremittingly all day long inspires connections to disconnect. Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. No way for fans to publish content. Not publishing negative comments.
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