Adam Sherk

APRIL 3, 2013

Make sure that links within sponsored content have the “nofollow” attribute or are coded so that they are inaccessible to crawlers. While Google claims to already discount most affiliate links, from an SEO perspective the safest course is to treat them like sponsored links and make them nofollow or inaccessible to crawlers.

Guidelines 260

Guidelines SEO NoFollow Module 260

Adam Sherk

MAY 14, 2013

It looks cheesy, users will tune it out and the engines may discount or disregard those links anyway. Smart syndication. Syndication deals are another popular form of partnership, as publishers syndicate content on other news sites, or in the case of evergreen content, portals like Yahoo! Shine or MSN Living.

Publishing 209

Publishing Module Syndication Badge 209

Razor Social

APRIL 4, 2018

Nofollow links also matter. Some links, for example, the ones from blog comments may have the rel=”nofollow” attribute. <a <a rel=”nofollow” href=” [link] “>Example of nofollow link</a> Any paid links must have the rel=”nofollow” attribute to comply with Google’s guidelines.

NoFollow 98

NoFollow Directory Press Release Syndication 98

Viper Chill

APRIL 26, 2010

Offer discounts exclusive to Facebook fans and engage them in discussions and chats. Whether it’s targeted or not is another thing, but you can always look at the types of people who consistently stumble certain websites to find out if they’re the types of people you want to be friends with.

Social Media 80

Social Media Strategy Digg Forums 80