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Book Review: Social Media Marketing

Webbiquity SMM

Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. . Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Establishing a social media strategy will help you see where potential customers are hanging out. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested.

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

Let the Social Media Traffic Quality Analysis Begin In order to answer the question of whether niche social media drives higher quality traffic, two social networks were chosen for analysis — one generic and one niche. page views SEO ROI — 1.2 new visitors SEO ROI — 96.5%

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals. Are We Too Worried with Finding the ROI of Social Media?

Marketing 265
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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

In the social media sphere, these are the guys who spam sites like Digg and other niche social bookmarking sites with totally off-topic spam. Lots of promises, not much skill, close to zero ROI. Reply Tamar Weinberg March 10, 2010 at 2:47 pm OMG, you have no idea how many emails I get from those guys every single day.

Marketing 240