Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
How do I ask my IT people how to leverage their data for PR? But they have data – so be nice. YOU have to understand data well enough to ask good questions.&#. YOU have to understand data well enough to ask good questions.&#. Your [Jim's] book recommends tools like Tweetbeep, but warns against measuring bots v.
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