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Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

b) Thinking a lot of noise is good without studying the sentiment of the conversations. How do I ask my IT people how to leverage their data for PR? But they have data – so be nice. YOU have to understand data well enough to ask good questions.&#. YOU have to understand data well enough to ask good questions.&#.

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