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Dave Fleet

Data

Mobile

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

MAY 16, 2011

The more I thought about, it the more I was left confused at Forrester’s characterization of the data, especially given the earlier warning about last-click measurement. The report doesn’t actually give any detail as to the form the data that was used took. Where to begin? No detail in the methodology.

Social Media

Social Media Analysis Tweetdeck Report

The risk of building your social media house on someone else’s land

Dave Fleet

JANUARY 11, 2021

First-party data isn’t short of its own challenges (legislative requirements around portability, deletion rights etc. Social media activity isn’t an end unto itself – and ideally it can help to drive that data collection. all present challenges), but the benefits are significant.

Social Media

Social Media Apple Privacy Data

Dave Fleet

Don’t Be Fooled By Last-Click Analysis Of Social Media

The risk of building your social media house on someone else’s land

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