Justin Levy

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Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

We’ve divided marketing into either left brain – metrics, analytics, Big Data – or right brain – creative, inspirational, artistic – and we’ve put such a firewall between the two perspectives that marketers are incomplete. You also publish 2-3 times per week for your employer, SHIFT Communications.

Marketing 199
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Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

We’ve divided marketing into either left brain – metrics, analytics, Big Data – or right brain – creative, inspirational, artistic – and we’ve put such a firewall between the two perspectives that marketers are incomplete. You also publish 2-3 times per week for your employer, SHIFT Communications.

Marketing 100
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Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

We’ve divided marketing into either left brain – metrics, analytics, Big Data – or right brain – creative, inspirational, artistic – and we’ve put such a firewall between the two perspectives that marketers are incomplete. You also publish 2-3 times per week for your employer, SHIFT Communications.

Marketing 100
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Social Media Marketing in the Restaurant Business

Justin Levy

Well, recently I was asked to contribute a case study to the WOMMA Metrics Guidebook. Once you’re done reading, or even before you start reading, make sure you download the WOMMA Metrics Guidebook. The challenge is keeping up with all of this data flowing in and bringing it all together to analyze our overall online impact.