Bill Hartzer

MAY 26, 2010

What is needed are powerful methods, and tools to track your brand in the social media paradigm. While there are many more tools available out there, here is a list of some of the best monitoring tools and sites available that you can use to monitor your brand across the social media landscape.

Cymfony 152

Cymfony Social Media Tools SM2 152

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices.

Research 40

Research Social Media Cymfony Sample 40

Buzz Marketing for Technology

FEBRUARY 9, 2011

Converseon – They offer a monitoring tool that filters out content not relevant to you. They have a research department that produces reports, which come in various flavors. They sell you the tool and you can create your own reports. But it’s not like a “Keyword filtering tool&# ex Sysomos.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275