Bill Hartzer

DECEMBER 27, 2010

Gleanster is a new breed of IT market research. Gleanster attempts to find out what they are doing right, not only in terms of technologies but also in terms of organizational resources, business processes, and performance metrics. If you do not want to be sold as a lead, then you have the option to purchase the research.

Research 113

Research Report Cymfony Social Media 113

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

Cymfony 152

Cymfony Social Media Tools SM2 152

Buzz Marketing for Technology

FEBRUARY 9, 2011

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. They offer 2 products: Heartbeat and MAP.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275