Direct Marketing Observations

FEBRUARY 23, 2011

Case in point, I use my Twitter followers and also the people I follow on Twitter as a de facto RSS feed for information about the work I do and the research I need to do my job. What this will get people to do possibly, is change the nature of the online relationships they have, they make, and that they curate.

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Direct Marketing Observations

JUNE 14, 2011

THAT is much different than buying followers on Twitter. In the world of digital, there exists the potential to aggregate your activities and consolidate your digital streams so as not to duplicate work. That’s not really a short cut.

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Direct Marketing Observations

SEPTEMBER 30, 2011

In marketing, especially in the web world, there’s a sense that all we have to do is create a website, add that transactional back-end, create a Facebook page, a Twitter handle, and a blog site-and they will come. You have to be proactive in this new digital paradigm. You can’t wait for it to happen or you’re done.

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Direct Marketing Observations

MAY 3, 2010

Curating community content to keep it safe will go a long ways for members to want to contribute and connect with greater frequency. To follow along and add your POV simply track #sm58 via any Twitter client or follow along via our LIVE page. Once they are connecting with higher frequency, what’s your plan then?

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