Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 142

Research Social Media Airlines Marketing 142

Audiense

DECEMBER 19, 2016

Whereas, when we were in Zambia, where it’s quite fashion focused, we sent the video to fashionistas, fashion bloggers and retail stores.”. Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? You just have to be great at curating!”.

Trends 60

Trends Marketing Forums Microsoft 60

Sprout Social

JUNE 26, 2023

Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. Sprout’s content calendar includes tools that help you curate your social media calendar and collaborate with teams outside of marketing.

Loyalty 119

Loyalty Retail Data Strategy 119