Convince & Convert

JUNE 29, 2010

Harnessing the power of the collective (crowdsourcing for social change) is a thread woven throughout Cognitive Surplus , and its viability requires two of Shirky’s assertions to be accurate. The internet is the new extension of our central nervous systems. Thank goodness for the internet!

RSS 119

RSS Collaboration Social CRM Consultant 119

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too. I also picked 3 because there was no 4. 2 many words I guess?

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. Research + brand community + marketing to women = social media success. Social media success. link] [link] Kathryn Lukens Pinke Online Community w/ Purpose & a Plan.

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122