Direct Marketing Observations

article thumbnail

14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

article thumbnail

10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

Trust issues were a common thing on some of my pages when it came to privacy, the customer and brands. Crowdsourcing. “Performance issue with previous agency.” What are we using social media for? Where does social fit in a brands mobile strategy? ” If they do, it’s been done.”

Pluck 100
article thumbnail

This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

———————. Laying out the fundamental issues and challenges in a post has become an integral part of the success of our weekly events. The contraction of mass-market media has brought plenty of pain. Media has historically been one of the least efficient disciplines on the planet. This week is an exception.

Industry 143