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The pros and cons of social media

Sprout Social

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Ability to crowdsource. Social media is an always-on focus group. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry.

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How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

Use the right hashtags on your posts. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. Give your hashtag strategy some thought: Don’t be too broad (i.e., #dog) Consider creating a branded hashtag.

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