Is Social Media A Fad?
Justin Levy
NOVEMBER 29, 2009
In order to turn these groups of people into believers, they need stats and case studies. Well, fortunately for them, there are tons of great case studies such as JetBlue , Comcast , Dell , and Southwest ( Chris Brogan keeps a bunch more on his Delicious page ). How do you change the minds of those who think social media is just a fad?
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