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5 Key Elements of the Perfect Facebook Ad – Molly Pittman [SSM042]

Buffer Social

If the goal of your first Facebook ad is just to drive traffic to a blog post, maybe your success metric there is simply cost per click (CPC). These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. Set expectations based off of the sequence.

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36 Sensational Social Media Stats and Facts

Webbiquity SMM

Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. 90% of companies now use social media for business—yet most aren’t certain it adds value to the bottom line, and more than 60% have trouble assessing its impact or turning metrics in actionable ideas.

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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Marketers have three options for their bids: Cost-per-click (CPC). Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

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The ultimate guide to Twitter for business

Sprout Social

It also helps you focus on relevant metrics to measure progress. Create Twitter threads from long-form content: Break down articles, white papers or case studies into a series of Tweets, or a Twitter thread. Here are some key metrics to keep an eye on: Impressions: Measure the number of times your tweet has been viewed by users.

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