Facebook Ads: 9 Factors That Impact Cost Per Conversion
Jon Loomer
MAY 20, 2015
One of the primary reasons marketers run Facebook ads is for conversions. That is the one KPI that matters in this case — not CPC or CTR, for example. Marketers often refuse to consider that maybe — just maybe — their product isn’t all that interesting. Great product, great ad. Landing Page.
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