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How Size Matters in the Social Media ROI Debate

Convince & Convert

CPC, eCPM, and CPS are your bread and butter. It simply won’t happen, especially in a tight economic landscape where backs are to the wall, reputations hang by a thread, and experimentation is regarded with the same relish we’d have for a root canal. Your response should be simple.

ROI 124
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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

Steve Jobs had a reputation for taking customer research with a grain of salt. ” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. Here’s why. Every bit of social media data is behavioral data.