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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. CPL CPA CPC ROAS. purchases, scheduled events) divided by ad spend.

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What New Data Tells Us About Blog Advertising

Convince & Convert

Our recent market research study identified and analyzed all sponsored content from the top 100 lifestyle bloggers, discovering new data finds and trends about blog advertising. Here are the major takeaways from this new market data, complete with an infographic breakdown. The Rise of Subscription-Based Advertisers. The Takeaways.