article thumbnail

Facebook Account Optimization and Organization Techniques

Jon Loomer

Learn about my recommended system in our upcoming class! Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? Is my CPA going up/down? Is my CPA going up/down? To hear from the pros and get all their helpful tips and techniques, be sure to sign up for our upcoming class !

article thumbnail

How Much Do Facebook Fans Still Matter?

Jon Loomer

CPM, 48,582 Website Clicks, $.35 35 CPA, 12,060 Conversions. CPM, 15,875 Website Clicks, $.52 52 CPA, 1,504 Conversions. In this case, CPA represents Cost Per Website Click. The first thing you’ll notice is that CPA is $.35 Look no further than the CPM. That will certainly impact CPM.

CPA 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). In the U.S.,

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). In the U.S.,