Jon Loomer
APRIL 18, 2018
They focus on Cost Per Acquisition (CPA) instead of Lifetime Value, which can help provide more of a buffer when acquiring new customers versus only looking at your average order value and calculating at what cost you must obtain a new customer. Their CPA goal is $20. If an ad set CPA goes above $20, they turn it off immediately.
Jon Loomer
NOVEMBER 6, 2018
Learn about my recommended system in our upcoming class! Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? Is my CPA going up/down? Is my CPA going up/down? To hear from the pros and get all their helpful tips and techniques, be sure to sign up for our upcoming class !
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Keyhole.co
NOVEMBER 9, 2023
In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. CPA (Cost Per Action) is a great KPI. But let’s start with the basics. What is influencer marketing?
Jon Loomer
JULY 29, 2019
We’ll be covering these questions and much more in our upcoming course: Ad Creative Mastery. Join our upcoming course!]. All creative tests are data-driven, meaning if we test product vs. lifestyle, we will look at final CPA to determine the winner and apply that learning to future tests. #3 Questions abound!
Jon Loomer
MAY 26, 2015
35 CPA, 12,060 Conversions. 52 CPA, 1,504 Conversions. In this case, CPA represents Cost Per Website Click. The first thing you’ll notice is that CPA is $.35 35 CPA when targeting fans, it would have resulted in 7,867 more website clicks. WCA: $17,240.65 Spent, $1.49 CPM, 48,582 Website Clicks, $.35
Jon Loomer
DECEMBER 4, 2019
During the learning phase, the delivery system is exploring the best way to deliver your ad set — so performance is less stable and cost-per-action (CPA) is usually worse. I’m running a campaign to promote my upcoming free webinar. Your campaign will theoretically reach optimal performance once out of the learning phase.
Buffer Social
JUNE 28, 2023
My hypothesis was that the Cost Per Acquisition (CPA) would decrease by 10 percent with those changes. It’s helpful to be able to go back to that document to extract new ideas for upcoming tests Lastly, don’t keep all this knowledge just with the people you directly work with.
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