Remove CPA Remove CPC Remove Data Remove Mobile
article thumbnail

TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Even as more states ease restrictions and attempt to return to normalcy, recent data from eMarketer (chart below) shows more Gen Zers are using TikTok than Instagram in the U.S., Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs.

Analytics 154
article thumbnail

Connect with ultra-targeted audiences on and beyond Twitter

Audiense

Aimed at helping brands and agencies improve the effectiveness of their advertising, these new tools allow clients to be extremely precise with ad targeting to ensure campaigns are delivered to the right people, and drive the value of paid and earned media both on Twitter and beyond the social network across thousands of mobile apps and websites.

Twitter 92
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

These data can be downloaded as a CSV and further processed or integrated with other data. These apps interact with the Graph API , which feeds data to and reads data from Facebook’s social graph. Mobile Device User. and it also must be at least double the cost-per-click (CPC) bid. Residential profiles.

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

These data can be downloaded as a CSV and further processed or integrated with other data. These apps interact with the Graph API , which feeds data to and reads data from Facebook’s social graph. Mobile Device User. and it also must be at least double the cost-per-click (CPC) bid. Residential profiles.

article thumbnail

5 Deadly Ad Buying Mistakes

Convince & Convert

Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. When you encounter a problem, solve it with refined data, not cash.

Buy 136
article thumbnail

A Marketer’s Guide to Making the Most of AdWords

Convince & Convert

Average Cost Per Click (CPC). If you don’t insert the right tracking code in the right places, then your conversion data will not be accurate. Without accurate data, you could end up making bad decisions that hurt your campaign’s performance. Average Position. Quality Score. Conversions/Converted Clicks.

Adwords 60