Adam Sherk

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Translation and Localization Tips for Publishers

Adam Sherk

LISA (The Localization Industry Standards Association) states that proper internationalization can save money: “Anecdotal evidence from many, many people over the years consistently indicates that proper internationalization reduces the cost of subsequent localization by about 50% and reduces the time needed for localization by about half.”.

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Yahoo News Syndication: Attribution Links Not SEO-Friendly

Adam Sherk

For example at the bottom of this syndicated LiveScience.com article you’ll see the attribution link: ( 2010 Update: The syndicated article no longer appears on Yahoo News so I removed the link to it. However the split result is certainly costing them clicks.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

So I searched PRWeb ’s press release archive for a selection of overused terms, buzzwords and marketing speak using a “site:prweb.com” search on Google, for example: I opted for Google over PRWeb’s internal search because internal search results are not typically very good. I chose PRWeb over PR Newswire, Business Wire, etc.