Cost CPI ROI Social Media 
agora pulse
OCTOBER 19, 2017
And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. Which Social Media KPIs Should I Measure? Web Traffic. Is it working?
Laurel Papworth
JULY 11, 2012
The backlash was enormous on social media sites such as Twitter, on Facebook and so on. If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. I speak a lot at conferences, run workshops and consult with clients on snippy bitchy comments in social media.
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