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Be a Social Business: PR Trends in 2011

Proactive Report

Armano makes the point that in the past PR agencies used to offer companies media training, but now that has to include social media training. It is going to require training and development, and the use of new social tools, but it is possible for everyone in the organization to be a voice and an ambassador for the business.

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Social Pros 17 – Maria Ogneva, Yammer

Convince & Convert

This episode features Maria Ogneva of Yammer. Before we get rolling, I will thank our sponsors, which includes my company, Argyle Social , developers of social media management software used by all of today’s brightest social marketing stars, including our guest today, Maria Ogneva from Yammer. Maria Ogneva, Yammer @themaria.

Yammer 114
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Building a Social Business

Koka Sexton

I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. They need training on social media for sales people. Assigning resources to engage with these people and have conversations is skill level three. Building a social business.

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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

Plurk: Real Nested Conversations Brought to the Microblogging Platform A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream. Therefore, I suppose the nested conversations and time-line layout make complete sense. Even Quotably didn’t prove to be much help.

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Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

You’ve completed your lifeguard training. There are four benefits to this approach: It allows you to keep more of the conversations about the crisis in a single venue, making them easier to track. When your turf is the conversational boxing ring, you set the rules. Now what happens when a crisis occurs? Acknowledge.

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Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

link] sradick I think some organizations need the treadmill, the training lessons, AND a live-in trainer to yell at them to get on the treadmill! link] sradick I think some organizations need the treadmill, the training lessons, AND a live-in trainer to yell at them to get on the treadmill!

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5 Ways to Open the Social Side Door and Build Relationships

Convince & Convert

We’re trained to ignore these expected approaches. What I wrote in 2010 is still true, but let’s give it a social update: “If you can’t easily imagine your readers emailing [or tweeting, sharing, LinkedIn messaging, Chattering, Yammering] what you’re writing to their bosses, it’s probably not rocket content.”. Be three-dimensional.