Navolutions

JANUARY 21, 2014

Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. It won’t turn out so well if their conversational skills are being stifled by super-strict guidelines and intrusive micromanagement. How Does Twitter Help My ROI? Who has time to micromanage anyway?

Social Media 100

Social Media ROI Press Release Conversation 100

Navolutions

OCTOBER 9, 2013

In the world of Google, this is called “conversational search.” Check out Danny Sullivan’s excellent article on conversational search if you want to see a few of the cool tricks it can do. Not only is it more difficult to guess which content people want to see, it also makes it a nightmare to calculate ROI.

Directory 100

Directory SEO Review Google 100

Navolutions

JANUARY 2, 2014

Tracking rankings and keywords for client reporting took a fall while tracking page performance and conversions took a big step up. Nowadays all the cool kids in SEO are talking about random affinities , targeting topics instead of keywords , and content strategies that go way beyond the keyword. SEO” Got Fuzzy.

SEO 100

SEO Adwords Small Business Google 100