Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Lithium also includes response assignment and reporting tools. JustUnfollow. Don’t want to follow Twitterers who aren’t following you?

Tools 208

Tools Social Media Lithium Sysomos 208

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. You need Social Influencer Software.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Jeff Esposito

SEPTEMBER 8, 2011

SIM (NPS*Conversation Share*1,000) – 2 Points. Conversation Share (Total Team Mentions/Mentions for Weekly Matchup) – 7 Points. Positive Conversation Share (Positive Team Mentions/Mentions for Weekly Matchup) – 7 Points. Negative Conversation Share (Negative Team Mentions/Mentions for Weekly Matchup) – 6 Points.

Lithium 43

Lithium Sentiment Team Conversation 43

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. They are more focused on engaging in social media conversations than simply tracking them.

Tools 173

Tools Social Media Netvibes Lithium 173

Jeff Esposito

SEPTEMBER 4, 2012

This year, I am going to continue my work from last year in predicting winners of the games using social media buzz and some formulas using Lithium Social Media Monitoring. Social Influence Marketing Score [SIM] (NPS*Conversation Share*1,000) – 3 Points. You may have your own method.

Social Media 35

Social Media Lithium Team Conference 35

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. You’re thinking that I’m crazy. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122