Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Establishing a social media strategy will help you see where potential customers are hanging out. In every industry, there are existing conversations going on. It introduces your brand Is your company new? What motivates them?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t use a Facebook Group. This method is smart because it helps build interest on another platform and drives conversions directly on their home base. Disclosure: I helped plant the social media seeds for rushIMPRINT.) That might not apply to Facebook fan groups but the idea is similar. It’s an irritant.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. And that’s the key differentiator of social media: we, the consumers, can have one loud voice, that companies and other people listen to.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JULY 21, 2008

The final, successful inquiry started with Kristin at online conversation site Threewayaction.com, then moved to Becky-Says’ blog. The main one: give to reputable non-profit groups and *steer* individuals towards these groups when in need. People hustling others on social media for a couple of dollars.

Social Media 104

Social Media StumbleUpon Communities MySpace 104

Techipedia: Tamar Weinberg

APRIL 28, 2010

I was a Facebook purist in its former form and I liked having access to select group of exclusive folks knowing that these were trusted people and that only certain groups of individuals were allowed to have access. I’ve seen similar issues with news outlets, especially those with postings that are authored by multiple writers.

Facebook 277

Facebook Issues MySpace Privacy 277