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How to Use Social Proof to Boost Conversions

Sprout Social

According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. For local businesses that might mean Yelp, Google and FourSquare. Figleaves, a UK clothing retailer, added customer reviews to individual product pages and saw a 12.5% Number of users or customers.

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How to Fix a “Broken Brand” with Social

Convince & Convert

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” A promotion on Valentine’s Day last year gave a Lightning cupcake to anyone who checked in on Foursquare or Facebook. Listen Now.

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