Navolutions

article thumbnail

Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. It won’t turn out so well if their conversational skills are being stifled by super-strict guidelines and intrusive micromanagement. Who has time to micromanage anyway? It’s already tough enough to macromanage.

article thumbnail

Is Hummingbird Good for your Business?

Navolutions

In the world of Google, this is called “conversational search.” Check out Danny Sullivan’s excellent article on conversational search if you want to see a few of the cool tricks it can do. or “Where should I get a margarita?”.

Directory 100