Social Media Definitions: KPIs and Other Valuable Terms to Know
Ignite Social Media
FEBRUARY 11, 2021
The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. Lower-Funnel: Conversions. Use to measure purchase/conversion actions driven by social media marketing efforts.
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