Conversation Cost CPI ROI 
agora pulse
OCTOBER 19, 2017
The second, and more probable, is that social media now costs more money than it used to and businesses want to know where that money is being spent. The cost of a social media team, advertising spend, artwork, video and promotions can easily exceed $10,000 per month and that cost needs to be accounted for. Conversions.
Convince & Convert
OCTOBER 21, 2015
Between Apple’s “5 minutes to 5 days” app review timeline and the seemingly infinite time it takes to procure inbound traffic, it’s easy to lose site of the big picture: Eyeballs are easy, and conversions take time. The conclusion is simple: No sound shortcut for obtaining high search rankings or conversions exists.
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