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4 Ways To Tap Into Local Markets

Harp Interactive

You can increase business exposure and your web and store traffic simply by including geographical information to your digital content. Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment. Google has added geotagging to Blogger.

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6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

Blastfeeds keyword filters can also be used to remix and republish blog feeds filtered for specific content -- for example, a fan site for a specific band could create a news feed from multiple general music sites that publishes only stories about that specific band. For do-it-yourselfers, Yahoo! The Ultimate Yahoo!

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Organic Reach is in Decline—Here’s What You Can Do About It

Hootsuite

The average number of people who see posts on social media that aren’t backed by ad dollars is still low. It’s no secret that most social platforms operate on a pay-to-play model for brands. That means roughly one in every 19 fans sees the page’s non-promoted content. Develop a content strategy. No shortcuts here.