Techipedia: Tamar Weinberg

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Share interesting content; create interesting content.

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How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

If it’s a fan-gated “Reveal&# tab (where non-fans are shown different content than fans), is the offer sufficiently enticing to encourage visitors to Like your Page? Admins should see this as an opportunity to promote other Pages with which they are associated, and curate this section accordingly. Like this post?