Direct Marketing Observations

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The Conundrum of Content

Direct Marketing Observations

Others are getting my good content. Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it? Being a content producer is brutal, it’s hard and it never ends. No longer is average content acceptable. Sometimes it sucks.

Content 207
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The Reality of Social Currency

Direct Marketing Observations

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks.

Loyalty 226
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The Relevance of my Online Relationships has Risen.

Direct Marketing Observations

Case in point, I use my Twitter followers and also the people I follow on Twitter as a de facto RSS feed for information about the work I do and the research I need to do my job. What this will get people to do possibly, is change the nature of the online relationships they have, they make, and that they curate.

Curation 168