Direct Marketing Observations

JUNE 7, 2011

One, there is a lot of useless “social&# content to sift through and Two, if the majority of people are not using Twitter and everyone is using Facebook, then why do we make brand assumptions based on a Twitter stream?

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Waxing UnLyrical

NOVEMBER 18, 2010

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Tracking sentiment around a brand and its competitors might be important for a product manager. Are you planning on using automated sentiment to alert you to potential crises?

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. SENTIMENT BASED ANALYTICS. Converseon – They offer a monitoring tool that filters out content not relevant to you. Crimson Hexagon – Has one of the nicest dashboards I saw.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275