Sherrilynne Starkie

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School.

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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

You should able to surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Content Management. Save time and budgets by learning how to use content managment systems. Learn how to use WordPress, SquareSpace, Drupal and Shopify.

Skills 195
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Foundations for integrated digital marketing

Sherrilynne Starkie

But make sure your website has an easy-to-use content management system (CMS) so you can update it often. There are lots of low-cost options such as Shopify and Squarespace among others. Or you can get one built especially for you.

Marketing 284
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Must have graphic design skills for social media consultants

Sherrilynne Starkie

A social media consultant should understand palettes, know about the Pantone system and have the basics of colour theory. This will enhance collaboration with graphic designers and lead to better, more effective content. Being an imagery content maker.