Sherrilynne Starkie

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support. They can easily create and publish landing pages and blog posts. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School.

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Foundations for integrated digital marketing

Sherrilynne Starkie

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook.

Marketing 284
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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

You should able to surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Content Management. Save time and budgets by learning how to use content managment systems. Learn how to use WordPress, SquareSpace, Drupal and Shopify.

Skills 195
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Must have graphic design skills for social media consultants

Sherrilynne Starkie

No one expects a social media consultant to be a graphic designer or web developer, but having experience in using website content management systems (CMS) such as WordPress or Drupal is important. Two essential activities include publishing content online and setting up effective landing pages.