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How to optimize your marketing budget: Do more with less

Sprout Social

For example, when the teams focus on paid campaigns and SEO collaboration, they may discover that the website is already ranking organically for an expensive target keyword and there’s no need to bid for it. A holistic paid and organic keyword strategy like this can reduce your ad spend significantly.

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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

For our Content team, in particular, we’re four people spread out across three timezones. The nature of our overlap and flexible work schedules means we need to stay even more organized, on top of what is being published and when, and keep all the most important information in one space. Enter our content calendar.

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HubSpot vs. Marketo: Which is Better?

Oktopost

Social Media Management. Built-in social component, as well as integrations with Oktopost and others. Content Management System (CMS). For this reason, many large organizations have a clear preference for Marketo. Landing page templates. Integrations available with Oktopost and others.

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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. I reached out to content marketing experts with the question, “What Are the 3 Content Management Tools Epic Content Creators Can’t Live Without?”.

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How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!

SocMed Sean

” (see this infographic on A Day In The Life of A Social Media Manager for more on that), the answer to the second question takes a little more time. So, for those looking to build a career in social media, I thought I might share the story as one example of how to get a job in social media by using social media.

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The 17 Best Social Media Management Tools

Webbiquity SMM

Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Fortunately, social media management tools are increasing in number and sophistication as well. Sprout Social. Monitor your social media activity and find key influencers in your market.

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How to Build a Content Calendar (Plus a Free Template for 2014)

Convince & Convert

A brand will rarely be publishing content to only a single audience. Most businesses and organizations have several groups of stakeholders or customer types, each of which are interested in different kinds of content. Though it’s likely that the main focus of your content strategy will be developing new business (i.e.

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