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How to optimize your marketing budget: Do more with less

Sprout Social

For example, when the teams focus on paid campaigns and SEO collaboration, they may discover that the website is already ranking organically for an expensive target keyword and there’s no need to bid for it. A holistic paid and organic keyword strategy like this can reduce your ad spend significantly.

Marketing 126
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HubSpot vs. Marketo: Which is Better?

Oktopost

Social Media Management. Built-in social component, as well as integrations with Oktopost and others. Content Management System (CMS). Web page activity analytics available. Web analytics dashboard available. CRM analytics. Landing page templates. Employee Advocacy. Dashboards.

Hubspot 111
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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. I reached out to content marketing experts with the question, “What Are the 3 Content Management Tools Epic Content Creators Can’t Live Without?”.

Curata 110
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The 17 Best Social Media Management Tools

Webbiquity SMM

Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Fortunately, social media management tools are increasing in number and sophistication as well. Sprout Social. 3) Radian6 (aka Social Studio). He recently updated that post for 2017.

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How to Build a Content Calendar (Plus a Free Template for 2014)

Convince & Convert

A brand will rarely be publishing content to only a single audience. Most businesses and organizations have several groups of stakeholders or customer types, each of which are interested in different kinds of content. Though it’s likely that the main focus of your content strategy will be developing new business (i.e.

Template 168
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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

CMGR: Community Manager. Community managers cultivate a brand’s relationships on social media. Not to be confused with social media managers , community managers engage and nurture the company’s community. Resource: Does social media impact SEO? CMS: Content Management System.

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101 Marketing Tools and Technology Tips for 2017

Razor Social

Use a social media management tool. Social media management tools can help you streamline all your day to day activity on social media. With the right tool, you’ll not only save time but also get better results over time and maximize your social media ROI. Web Analytics.

Tools 40