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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. Social media consultants are not masters of the dark arts. They are strategic advisors.

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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting.

Marketing 284
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How to Make a Link Tree for Instagram in 5 Easy Steps

Hootsuite

If you’ve come here looking for instructions on how to make a link tree for Instagram, you probably already know that Instagram has pretty restrictive policies when it comes to sharing links. The platform doesn’t allow adding links to feed posts, and “Swipe up” links in Stories are only available to larger accounts. Try it for Free.

Instagram 139
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eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

The structure, features and policies of most VLE implementations tend to perpetuate the traditional instructivist models of education. The primary purpose of the systems is to organise course content for transmission to enrolled students. Most ePortfolios are intended for document management, retrieval and presentation.

Web 2.0 165