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How to Optimize Your Blog for SEO: 5 Steps

Writtent Blog

In most content management systems (CMS), like WordPress, Blogger and HubSpot, your H1 tags double as your URL. A better choice would be “content marketing blog,” or a similar phrase which describes what your organization does. Blogging Online Marketing SEO CMS content optimization'

SEO 76
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How to Optimize Your Content for Authorship Success

ProBlogger

While AuthorRank hasn’t officially been implemented by Google as a ranking factor, the idea behind it has already been implemented across digital marketing platforms universally. Popular content management systems like Hubspot and WordPress offer social plugins, making this step even easier. Content Attribution.

Content 54
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Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity SMM

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Will the blog be part of your corporate site or have its own unique URL ? An alternative approach is to treat the blog as a separate entity with a meaningful URL.

WordPress 185
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Is Your Website in Dire Need of a Content Audit?

Writtent Blog

We’re not going to pretend that a content audit is the most fun a marketer can have. As Sevilla points out, the process can be incredibly time-consuming, boring and even feel like you’re spinning your wheels since you’re not dedicating the time to original content creation or promotion. Why Content Audits are Critical.

Content 89