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Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

Images for the game are sourced using hashtags from a custom built content management system. Overall, the pairing of user-generated content with a quiz type game is a strategic move. It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction.

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25 Important Search Engine Optimization Mistakes to Fix Right Now

Bill Hartzer

That is not recommended, as several different web sites may be using the same content. Your content must be unique. In the hotel industry, it is common for a hotel description to be used more than once. Your best bet is to hire a writer to write unique content (or rewrite the content).