Direct Marketing Observations

JUNE 19, 2012

In fact back in the day, there came a time where there wasn’t a social media consultant or thought leader out there who wasn’t talking about Zappos, or Comcastcares, or Ford or Starbucks or Dell. In fact there might be more “ social media consultants ” now than ever before. It was part of the spiel. It got old. What about you?

Mashup 176

Mashup Mobile Consultant Microsoft 176

Direct Marketing Observations

MARCH 29, 2010

Consider this the reverse RFP for social media consultants and companies. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? and then position the company or division for success as an industry leader? Would you want to be?

Questions 196

Questions Social Media RFP Collaboration 196

Direct Marketing Observations

FEBRUARY 5, 2010

What we have here is the full circle of social media; crowdsourcing, participation, sharing and invaluable input from peers, consultants and practitioners of what works-all for the benefit of quick internal corporate adoption. 7) Create a hashtag around your company, product, or industry and drive the conversations. Find them.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

JANUARY 19, 2010

But if you are a company who needs external help, how do you weed through this entirely new industry? Vendor Research: Once you have identified the criteria by which to evaluate, begin to research which vendors may fit (large agencies, small consultants, big integrators, small off-the-shelf, etc) and develop a preliminary list.

RFP 159

RFP RFI Social Media Proposal 159