Convince & Convert

MARCH 4, 2016

Go through your old blog posts , presentations, and white papers. Constructing a Narrative. In other words, sustained revenue and brand reputation is a marathon, not a sprint. Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Repurpose Old Content.

Marketing 60

Marketing Statistics Directory Data 60

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. I don’t know that using social media instead of advertising is valid (even though I put forth that construct in the post). Social Media is Inexpensive False.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

OCTOBER 22, 2013

Original research is essential to success here– you absolutely need to give publishers something new , something they can construct a story around. For me, the risks in content marketing are more reputation risks than financial ones. Reputation risk is when you go out there and say something that alienates your target audience.

Strategy 153

Strategy BuzzStream Content Brands 153

Convince & Convert

JULY 13, 2012

You go to a site and it’s like, “don’t forget to Like us to download the white paper.” In 2011, Carnival, according to some brand reputation research from Harris Interactive , in 2011 Carnival was ranked the number two cruise line. Jay : It certainly makes it a little less direct response oriented.

Banking 113

Banking Mobile Team Social Media 113