Construction Reputation Startup White Paper 
Convince & Convert
SEPTEMBER 21, 2010
Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. I don’t know that using social media instead of advertising is valid (even though I put forth that construct in the post). Social Media is Inexpensive False.
Convince & Convert
OCTOBER 22, 2013
Original research is essential to success here– you absolutely need to give publishers something new , something they can construct a story around. For me, the risks in content marketing are more reputation risks than financial ones. Reputation risk is when you go out there and say something that alienates your target audience.
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